INTERACTIVE SCREENS AS DYNAMIC ATMOSPHERICS OF FASHION STORES
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris
(2019.07)
pp.366-371
pp.366-371
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
Introduction
Methodology
Findings and Discussion
Information gathering
Interactive values
Digital merchandise
Conclusion
References
Methodology
Findings and Discussion
Information gathering
Interactive values
Digital merchandise
Conclusion
References
Author