KOREASCHOLAR

EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION

Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372503
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.372-373
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
Introduction
 Theoretical Framework
 Methods
 Results
 Discussion
 References
Author
  • Ui-Jeen Yu(Illinois State University, USA)
  • Eunjoo Cho(University of Arkansas, USA)
  • Jihyun Kim(Kent State University, USA)