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EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION
Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372503
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.372-373
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
information source
millennials
luxury brand consumption
Table Content
Introduction
Theoretical Framework
Methods
Results
Discussion
References
Author
Ui-Jeen Yu(Illinois State University, USA)
Eunjoo Cho(University of Arkansas, USA)
Jihyun Kim(Kent State University, USA)