KOREASCHOLAR

SEX SELLS….OR DOES IT? HOW LGBT SEXUAL IMAGERY INFLUENCES THE EFFECTIVENESS OF LUXURY BRAND ADVERTISEMENTS

Gavin Northey, Rebecca Dolan, Felix Septianto, Patrick van Esch, Michael Barbera
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372504
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.374
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxurygenderLGBTpolitical ideologyadvertising
Author
  • Michael Barbera(Clicksuasion Labs, USA)
  • Patrick van Esch(Central Queensland University, Australia)
  • Felix Septianto(The University of Auckland, New Zealand)
  • Rebecca Dolan(The University of Adelaide, Australia)
  • Gavin Northey(The University of Auckland, New Zealand)