KOREASCHOLAR

BRAND ADDICTION IN THE CONTEXT OF LUXURY AND FAST-FASHION

Joelle Majdalani, Mona Mrad, Zeinab El Khansa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372505
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.375-376
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer-brand relationshipbrand addictionluxuryfast-fashion
Table Content
Introduction
 Theoretical Foundation
 Methodology
 Result and Conclusion
 References
Author
  • Joelle Majdalani(Lebanese American University, Lebanon)
  • Mona Mrad(Lebanese American University, Lebanon)
  • Zeinab El Khansa(Lebanese American University, Lebanon)