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EXPLORING CHINESE MILLENNIALS’ PERCEPTIONS OF BAMBOO TEXTILE FASHION PRODUCTS
Ranis Cheng, Caiya Mo, Panayiota Alevizou
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372507
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.379-384
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Bamboo textile
sustainable fashion
millennials
consumer values
Table Content
Introduction
Theoretical Development
Research Design
Results and Conclusion
References
Author
Panayiota Alevizou(University of Sheffield Management School, UK)
Caiya Mo(University of Manchester, UK)
Ranis Cheng(University of Sheffield Management School, UK)