KOREASCHOLAR

A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372542
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.396-398
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brand advertisingbrand storyself-esteemnarrative transportationsocial media
Table Content
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
 References
Author
  • Min-Sook Park(Catholic University of Pusan, Republic of Korea)
  • Jong-Kuk Shin(Pusan National University, Republic of Korea)
  • MinKyung Moon(Pusan National University, Republic of Korea)
  • JaeHun Kim(Pusan National University, Republic of Korea)