KOREASCHOLAR

THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE

Taeyeon Kim, Yongjun Sung, Jang Ho Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372543
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.399
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Facebookfan pagebrand anthropomorphismsocial presenceconsumer-brand relationships
Author
  • Jang Ho Moon(Sookmyung Women’s University, Republic of Korea)
  • Yongjun Sung(Korea University, Republic of Korea)
  • Taeyeon Kim(University of Georgia, USA)