THE EFFECTS OF PRODUCT NOVELTY AND FASHION INFLUENCERS’ SOCIOECONOMIC STATUS ON FASHION ADOPTION IN SOCIAL MEDIA
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris
(2019.07)
pp.407-411
pp.407-411
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
Using an experimental design, we investigated whether the relationship between apparel product novelty and consumers’ curiosity depends on perceived fashion influencers’ socioeconomic status. In addition, we investigated mediating role of curiosity in the product novelty effect on purchase intentions and intention to use a social shopping service.
Keyword
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
Fashion Adoption Theory, Product Novelty, and Socioeconomic Status
Product Curiosity in Information Gap Theory
Socioeconomic Status’ Moderating Effects
Product Curiosity’s Mediating Effect between Product Novelty and Purchase Intentions
Product Curiosity’s Mediating Effect between Product Novelty and Intentions to Use a Social Shopping Service
METHODS
RESULTS
DISCUSSION, CONCLUSIONS, AND IMPLICATIONS
REFERENCES
INTRODUCTION
LITERATURE REVIEW
Fashion Adoption Theory, Product Novelty, and Socioeconomic Status
Product Curiosity in Information Gap Theory
Socioeconomic Status’ Moderating Effects
Product Curiosity’s Mediating Effect between Product Novelty and Purchase Intentions
Product Curiosity’s Mediating Effect between Product Novelty and Intentions to Use a Social Shopping Service
METHODS
RESULTS
DISCUSSION, CONCLUSIONS, AND IMPLICATIONS
REFERENCES
Author