KOREASCHOLAR

VISUAL AND VERVAL PRESENTATIONS OF HAPTIC INFORMATION IN ONLINE FASHION STORES AND CONSUMERS’ IMAGERY INFORMATION-PROCESSING AND SATISFACTION

Tae Youn KIM, Yoon-Jung LEE
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372547
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.412-417
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
mental imageryimagery information-processinghaptic informationimagery-evoking strategyonline fashion store
Table Content
Introduction
 Theoretical Development
 Research Design
 Results of the Study
 Conclusion & Implications
 References
Author
  • Yoon-Jung LEE(Korea University, Republic of Korea)
  • Tae Youn KIM(Seowon University, Republic of Korea)