KOREASCHOLAR

HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING MARKETS

Aniruddha Pangarkar
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372548
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.418-422
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
role-identity salienceluxury fashion goodsconspicuous consumptionsocial media marketingdigital erainteractive advertisingdigital gift givingonline communities
Table Content
Introduction
 Hypotheses
 Methods
 Conclusion and Managerial Implications
 References
Author
  • Aniruddha Pangarkar(MICA, India)