KOREASCHOLAR

ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

Daniel Belanche, Luis V. Casaló, Marta Flavián, Carlos Flavián, Sergio Ibáñez-Sánchez
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372550
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.423-424
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Instagraminfluencerinfluencer-product-customer congruencefashion.
Author
  • Daniel Belanche(Universidad de Zaragoza, Spain)
  • Luis V. Casaló(Universidad de Zaragoza, Spain)
  • Marta Flavián(Univesidad de Zaragoza, Spain)
  • Carlos Flavián(Universidad de Zaragoza, Spain)
  • Sergio Ibáñez-Sánchez(Universidad de Zaragoza, Spain)