KOREASCHOLAR

THE INTENTION EFFECT OF MOOD ON ATTITUDE TOWARD NATIVE ADVERTISING

Joonheui Bae, Dong Mo Koo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372551
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.425
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
native advertisingpersuasive knowledgemoodresistance
Author
  • Dong Mo Koo(Kyungpook National University, Republic of Korea)
  • Joonheui Bae(Kyungpook National University, Republic of Korea)