KOREASCHOLAR

ANALYSIS OF SOCIAL INFLUENCING FACTORS OF MSNG CONTINUOUS USE INTENTION

Huimin Wang, Kyungtag Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372552
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.426
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
MSNGssocial presenceperceived enjoymentconcentration
Author
  • Huimin Wang(School of management, Yeungnam University, Korea)
  • Kyungtag Lee(School of management, Yeungnam University, Korea)