KOREASCHOLAR

THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan, Jenny Weichen Ma
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372553
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.427
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
brand attractivenessflow experienceparasocial relationship
Author
  • Xiaolei Yu(Business School of Henan University, China)
  • Kyunghoon Kim(Changwon National University, Republic of Korea)
  • Shuman Wang(Henan University, China)
  • Chunlin Yuan(Business Management Institute of Henan University, China)
  • Jenny Weichen Ma(University of Greenwich, UK)