KOREASCHOLAR

GREEN ADVERTISING IN THE SUSTAINABLE FASHION MARKETS

Hyo Jin Eom, Nara Youn, Dong Jae (Jay) Lim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372555
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.429-431
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
sustainable fashiongreen advertisingluxury brandtrust
Table Content
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
 References
Author
  • Nara Youn(Hongik University, Republic of Korea)
  • Dong Jae (Jay) Lim(University of Georgia, USA)
  • Hyo Jin Eom(Korea University, Republic of Korea)