KOREASCHOLAR

RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?

Siham Mourad, Pierre Valette-Florence
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372558
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.434
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
counterfeiting resistancebrand experienceattitude toward counterfeits
Author
  • Pierre Valette-Florence(University of Grenoble (IAE), France)
  • Siham Mourad(ISCAE, Morocco)