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CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES
Jee-Sun Park, Sejin Ha, So Won Jeong
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372560
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.440
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
self-service technology
TAM
pragmatic qualities
hedonic qualities
Table Content
ABSTRACT
References
Author
So Won Jeong(Pusan National University, Republic of Korea)
Sejin Ha(University of Tennessee, USA)
Jee-Sun Park(Incheon National university, Republic of Korea)