KOREASCHOLAR

CONSUMER ACCEPTANCE OF SELF-SERVICE TECHNOLOGY IN FASHION RETAIL STORES

Jee-Sun Park, Sejin Ha, So Won Jeong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372560
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.440
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
self-service technologyTAMpragmatic qualitieshedonic qualities
Table Content
ABSTRACT
 References
Author
  • So Won Jeong(Pusan National University, Republic of Korea)
  • Sejin Ha(University of Tennessee, USA)
  • Jee-Sun Park(Incheon National university, Republic of Korea)