KOREASCHOLAR

THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION

Eun-Ju Lee, Han-Ah Choi, Dong Hyun Kim, Hyunjin Park, Bo-Yong Park, Kyeongseob Byeon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372564
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.445
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandscorporate social responsibility (CSR)fair trade fashionfunctional magnetic resonance imaging (fMRI)anterior cingulate cortex (ACC)medial prefrontal cortex (mPFC)visual network
Author
  • Kyeongseob Byeon(Sungkyunkwan University, Republic of Korea)
  • Bo-Yong Park(Sungkyunkwan University, Republic of Korea)
  • Hyunjin Park(Sungkyunkwan University, Republic of Korea)
  • Dong Hyun Kim(Sungkyunkwan University, Republic of Korea)
  • Han-Ah Choi(Sungkyunkwan University, Republic of Korea)
  • Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)