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THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION
Eun-Ju Lee, Han-Ah Choi, Dong Hyun Kim, Hyunjin Park, Bo-Yong Park, Kyeongseob Byeon
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372564
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.445
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
luxury brands
corporate social responsibility (CSR)
fair trade fashion
functional magnetic resonance imaging (fMRI)
anterior cingulate cortex (ACC)
medial prefrontal cortex (mPFC)
visual network
Author
Kyeongseob Byeon(Sungkyunkwan University, Republic of Korea)
Bo-Yong Park(Sungkyunkwan University, Republic of Korea)
Hyunjin Park(Sungkyunkwan University, Republic of Korea)
Dong Hyun Kim(Sungkyunkwan University, Republic of Korea)
Han-Ah Choi(Sungkyunkwan University, Republic of Korea)
Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)