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THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION
Eun-Ju Lee, Han-Ah Choi, Dong Hyun Kim, Hyunjin Park, Bo-Yong Park, Kyeongseob Byeon
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372564
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.445
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
luxury brands
corporate social responsibility (CSR)
fair trade fashion
functional magnetic resonance imaging (fMRI)
anterior cingulate cortex (ACC)
medial prefrontal cortex (mPFC)
visual network
Author
Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)
Han-Ah Choi(Sungkyunkwan University, Republic of Korea)
Dong Hyun Kim(Sungkyunkwan University, Republic of Korea)
Hyunjin Park(Sungkyunkwan University, Republic of Korea)
Bo-Yong Park(Sungkyunkwan University, Republic of Korea)
Kyeongseob Byeon(Sungkyunkwan University, Republic of Korea)