KOREASCHOLAR

PREMIUMIZING AN AUSTRALIAN FOOD BRAND: AN EYE TRACKING AND SKIN CONDUCTANCE EXPERIMENT

Billy Sung, Luke Butcher
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372565
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.446
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
eye trackingskin conductancefoodluxury cue
Author
  • Billy Sung(Curtin University, Australia)
  • Luke Butcher(Curtin University, Australia)