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PREMIUMIZING AN AUSTRALIAN FOOD BRAND: AN EYE TRACKING AND SKIN CONDUCTANCE EXPERIMENT
Billy Sung, Luke Butcher
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372565
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.446
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
eye tracking
skin conductance
food
luxury cue
Author
Billy Sung(Curtin University, Australia)
Luke Butcher(Curtin University, Australia)