KOREASCHOLAR

CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION

Jing Zhang, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372568
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.449-450
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social media marketingreward systemvisual attentionclick-throughfMRI
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ABSTRACT
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Author
  • Jing Zhang(Sungkyunkwan University, Republic of Korea)
  • Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)