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ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372572
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.457-462
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
self-construaldissonancebrandinfluencersocial media
Table Content
Introduction
 Research Method
 Findings and Discussions
 Limitation
Author
  • Jiaying Wang(Oxford Brookes University, UK)
  • Jie Meng(Loughborough University, UK)