CONSUMER ENGAGEMENT WITH FASHION RETAILERS ON SOCIAL MEDIA; CONSUMER RESPONSE TO THE ONLINE CONTENT OF ASOS, H&M AND ZARA
Jennifer Murray, Alexis Barlow, Noreen Siddiqui
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/372575
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris
(2019.07)
pp.466-470
pp.466-470
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Introduction
Research Focus
Research Design
Initial results
Company Posting Behaviour
Consumer Engagement
Conclusion
References
Introduction
Research Focus
Research Design
Initial results
Company Posting Behaviour
Consumer Engagement
Conclusion
References
Author