KOREASCHOLAR

OMNICHANNEL AND CONSUMPTION EXPERIENCES IN FASHION RETAILING

Anthony Kent, Marta Blazquez
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372576
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.471
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
omnichannelretailfashionsocial mediaphysical storemobile channelonline channelconsumptionexperiences
Author
  • Marta Blazquez(University of Manchester, UK)
  • Anthony Kent(Nottingham Trent University, UK)