KOREASCHOLAR

OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?

Hyeasinn Song, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, Moo Jeon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372577
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.472-473
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
beauty specialty retailerrepeat purchaseshowrooming behavior
Author
  • Hyeasinn Song(Yonsei University, Republic of Korea)
  • Jeeyeon Kim(National Sun Yat-Sen University, Taiwan)
  • Jikyung (Jeanne) Kim(IE University, Spain)
  • Jeonghye Choi(Yonsei University, Republic of Korea)
  • Moo Jeon Kim(Kookmin University, Republic of Korea)