KOREASCHOLAR

SERVICE INNOVATION BEHAVIORS AND CUSTOMER LOYALTY

Heeseok Woo, Sang Jin Kim, Hakil Moon, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372588
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.489
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
business customer performanceco-creation orientedcustomer loyaltycustomer-orientedservice innovationtechnology-oriented
Author
  • Heeseok Woo(Changwon National University, Republic of Korea)
  • Sang Jin Kim(Changwon National University, Republic of Korea)
  • Hakil Moon(Eastern Michigan University, USA)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)