KOREASCHOLAR

THE EFFECTS OF VALUE CO-CREATION IN SOCIAL PLATFORMS ON PARTICIPATING COMPANIES' COMPETITIVE ADVANTAGE

Chang Suk Choi, Jeonghye Choi, Sang Jin Kim, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372591
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.493
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social platformvalue co-creationsustainable competitive advantagelong-term performance
Author
  • Chang Suk Choi(Changwon National University, Republic of Korea)
  • Jeonghye Choi(Yonsei University, Republic of Korea)
  • Sang Jin Kim(Changwon National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)