KOREASCHOLAR

BUILDING A LUXURY BRAND ON INSATGRAM: DELVAUX AS A CASE STUDY

Marijke De Veirman, Ineke Tack, Liselot Hudders
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372592
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.494-498
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxurysocial media marketingInstagramcustomer brand equityfashion industrysponsored content
Table Content
Introduction
 Theoretical Development
  Entertainment.
  Customization.
  Interaction.
  Word of mouth.
 Case Study: The Delvaux Instagram Page
 Discussion and Conclusion
 References
Author
  • Liselot Hudders(Ghent University, Belgium)
  • Ineke Tack(Ghent University, Belgium)
  • Marijke De Veirman(Ghent University, Belgium)