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#INFLUENCEMEINFLUENCEMORE – AN EMPIRICAL DEVIATION OF A PYRAMID OF FASHION FOLLOWER
Madleen Moritz
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372593
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.499-504
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Instagram
influencer marketing
fashion follower
cluster analysis
Table Content
Introduction
Theoretical Development
Research Design
Results and Conclusion
Selected References
Author
Madleen Moritz(Technische Universität Braunschweig, Germany)