KOREASCHOLAR

HOW OLD IS GOOD FOR ROLEX? FASHIONING HERITAGE AND INNOVATION INTO STRATEGIC ADVANTAGE

Pedro Mir, Patricia Sanmiguel, Maria Eugenia Josa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372599
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.522
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
brand heritage; fashion; luxuryRolex; millennials; Instagram
Author
  • Pedro Mir(ISEM Fashion Business School, Spain)
  • Patricia Sanmiguel(ISEM Fashion Business School, Spain)
  • Maria Eugenia Josa(ISEM Fashion Business School, Spain)