KOREASCHOLAR

AGE AND GENDER DIFFERENCES IN CHINESE CONSUMERS’ PERCEPTIONS OF WECHAT AND E-WOM INTENTION

Yoo-Kyoung Seock, Christina F. Zeng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372600
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.523-526
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Chinese consumersagegenderWeChatperceptionselectronic word-of-mouth intention
Table Content
Introduction
 Literature Review
 Methodology
 Data Analysis and Results
 Discussion and Implications
 References
Author
  • Yoo-Kyoung Seock(The University of Georgia, USA)
  • Christina F. Zeng(Abercrombie & Fitch, Shanghai, China)