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EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP

Maria Gonçalves Cabaço, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372602
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.534-535
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
conspicuous consumptionrecessioninternationalsurvey
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ABSTRACT
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Author
  • Maria Gonçalves Cabaço(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal)
  • Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Portugal)
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Portugal)