KOREASCHOLAR

HOW COUNTRY OF ORIGIN AND MATERIALISM INFLUENCE PURCHASE INTENTION OF LUXURY GOODS ONLINE AMONG MILLENNIALS: CROSS-CULTURAL STUDY

Regina Burnasheva, Yonggu Suh
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372603
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.536-537
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury fashion brandsmillennialsmaterialismcountry of originonline purchase intention
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ABSTRACT
 References
Author
  • Regina Burnasheva(Sookmyung University, Republic of Korea)
  • Yonggu Suh(Sookmyung University, Republic of Korea)