KOREASCHOLAR

THE RELATIONSHIP BETWEEN FAST FASHION PRODUCT TRAITS AND CONSUMER CHOICE

Qianhui Shen, Yang Sun
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372604
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.538-539
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
fast fashionlow qualityconsumer choice
Table Content
Introduction
 Theoretical Development
 Research Design
 Result and Conclusion
 References
Author
  • Qianhui Shen(Zhejiang SCI-TECH University, China)
  • Yang Sun(Zhejiang SCI-TECH University, China)