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HOW GENDER AFFECTS THE BUYING-DECISION PROCESS AMONG CONSUMERS OF LUXURY GOODS

Susana Marques, Vitoria Lindo, Helia Pereira
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372605
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.540
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandsgenderpurchase intentionconsumer motivations.
Author
  • Susana Marques(ISCTE Univeristy Institute of Lisbon, Portugal)
  • Vitoria Lindo(ISCTE Univeristy Institute of Lisbon, Portugal)
  • Helia Pereira(ISCTE Univeristy Institute of Lisbon, Portugal)