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THE EFFECTS OF GRATITUDE AND PRIDE IN PROMOTING SUSTAINABLE LUXURY BRANDS
Felix Septianto, Yuri Seo
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372606
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.541-542
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
sustainability
luxury
sustainable luxury
online sharing intentions
evolutionary psychology
functional emotions
Table Content
ABSTRACT
References
Author
Yuri Seo(University of Auckland, New Zealand)
Felix Septianto(University of Auckland, New Zealand)