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“MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY
Cecilia Pasquinelli, Serena Rovai
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372607
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.543-57
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
COO
luxury
brand identity
heritage
Table Content
ABSTRACT
Research Background
Methodology
Expected findings
References
Author
Cecilia Pasquinelli(University of Naples Parthenope, Italy)
Serena Rovai(La Rochelle Business School, Excelia Group, France)