KOREASCHOLAR

“MADE IN FLORENCE” IMPACT ON LUXURY BRANDS IDENTITY

Cecilia Pasquinelli, Serena Rovai
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372607
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.543-57
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
 Research Background
 Methodology
 Expected findings
 References
Author
  • Cecilia Pasquinelli(University of Naples Parthenope, Italy)
  • Serena Rovai(La Rochelle Business School, Excelia Group, France)