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MAKE-UP: A STUDY ON MALE MAKE-UP AND LATEST INNOVATION DALING WITH ORGANIC SILICIUM
Coste Maniere Ivan, Valentine Renard, Charline Marlis, Sélène Lathieyre, Elisa Waselinck, Emira Choug
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372609
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.551-553
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Cosmetics
make-up
male
men
subtle strategy
communication
Table Content
Introduction
Theoretical development
Research Design
Result and conclusion
References
Author
Coste Maniere Ivan(SKEMA Business School, France)
Valentine Renard(SKEMA Business School, France)
Charline Marlis(SKEMA Business School, France)
Sélène Lathieyre(SKEMA Business School, France)
Elisa Waselinck(SKEMA Business School, France)
Emira Choug(SKEMA Business School, France)