KOREASCHOLAR

TRADITIONS VS INNOVATIONS: THE IMPACT OF TOP EXECUTIVES’ BACKGROUND ON STRATEGY AND INNOVATIONS IN SWISS LUXURY WATCHMAKING INDUSTRY

Maria Bashutkina
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372611
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.565-572
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The role of top managers in firm’s performance is central to strategic management. Trying to identify factors that influence company’s strategy and innovations this study adopts resource-based theory (RBT) and upper echelon theory (UET) and apply them to the Swiss luxury watchmaking companies. This paper presents results of qualitative and quantitative research based on interviews with CEO and Marketing managers among Swiss luxury watchmaking industry. We present a set of conclusions of the connection between top executive’s background and their strategic choices and innovation strategy in Swiss luxury watchmaking industry.

Keyword
luxury managementswiss watchmakingresource-based theoryupper echelon theory
Table Content
ABSTRACT
 INTRODUCTION
 METHODOLOGY
 CONCEPTUAL FRAMEWORK
 MAIN FINDINGS AND ANALYSIS
 SCIENTIFIC AND MANAGERIAL CONTRIBUTIONS
 RESEARCH LIMITATIONS AND AVENUES FOR FURTHER RESEARCHES
 REFERENCES
Author
  • Maria Bashutkina(HES SO Haute école de gestion Arc, Switzerland)