KOREASCHOLAR

THE EFFECTS OF FASHION RETAIL TREND IMITATION

Areti T. Vogel, Kittichai Watchravesringkan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372612
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.573-578
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This paper focuses on luxury retail fashion trend imitation. Study 1 explores the effects of firm evaluations between luxury and masstige firms and in the context of imitation. Study 2 examines participant reactions to varied levels of imitation similarity and the effects of imitation on the trend originator.

Keyword
luxuryretail trend imitationfashion management
Table Content
ABSTRACT
 INTRODUCTION
 LITERATURE REVIEW
 STUDY 1
  Methodology
  Results of Study 1
 STUDY 2
  Study 2(a)
  Methodology of Study 2(a).
  Results of Study 2(a).
  Study 2(b)
  Methodology of Study 2(b).
  Results of Study 2(b).
 DISCUSSION AND LIMITATIONS
 REFERENCES
Author
  • Kittichai Watchravesringkan(The University of North Carolina, Greensboro, USA)
  • Areti T. Vogel(Stetson University, USA)