KOREASCHOLAR

EXPLORATION OF THE ROLE OF INNOVATION IN THE DESIGN PROCESS OF LUXURY BRANDS

Yael Pedro, Nelson Santos António
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372613
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.579-583
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study explores how the fashion and product designers of luxury and premium brands envision the direction of product innovation. The findings include valuable support for the luxury brand strategy of moving towards innovation in sustainability, customization, and developing the new concepts of rarity of experience and luxury sports products.

Keyword
innovationluxurysportswearfashiondesign
Table Content
ABSTRACT
 INTRODUCTION
 THEORETICAL BACKGROUND
 RESEARCH DESIGN
 RESULTS AND CONCLUSIONS
 REFERENCES
Author
  • Yael Pedro(Instituto Universitário de Lisboa (ISCTE-IUL);Shenkar College of Engineering and Design, Israel)
  • Nelson Santos António(Instituto Universitário de Lisboa (ISCTE-IUL), Portugal Elad Harison, Shenkar, Israel)