KOREASCHOLAR

SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY

Serena ROVAI
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372617
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.600-603
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
 Introduction
 Theoretical Development
 Methodologie
 References
Author
  • Serena ROVAI(La Rochelle Business School, France)