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SMM AND CUSTOMER PURCHASING EXPERIENCE: THE CHINESE WAY
Serena ROVAI
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/372617
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.600-603
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Chinese Millenials
luxury
SMM
customer behaviour
Table Content
ABSTRACT
Introduction
Theoretical Development
Methodologie
References
Author
Serena ROVAI(La Rochelle Business School, France)