UNDERSTANDING THE EFFECTS OF EMOTION ON ‘LIKING BEHAVIOR’ IN SOCIAL MEDIA AND ITS ROLE IN SHAPING SUSTAINABLE APPAREL CONSUMPTION
Jihyeong Son, Changhyun Nam
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/372619
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris
(2019.07)
pp.608-610
pp.608-610
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
Introduction
Theoretical Framework and Hypotheses
Method
Results
Discussion and Conclusion
References
Theoretical Framework and Hypotheses
Method
Results
Discussion and Conclusion
References
Author