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BRANDING ETHICAL FASHION: THE EFFECT OF BRAND MESSAGING ON CONSUMER PERCEPTIONS OF ETHICAL FASHION BRANDS

Sharmin Attaran, Victoria Eastman
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372621
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.613
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ethical fashionfashion labelseco-fashionsustainable fashionslow fashionfashion adoption
Author
  • Sharmin Attaran(Bryant University, USA)
  • Victoria Eastman(Bryant University, USA)