KOREASCHOLAR

MATERIALISM OR MORALITY IN SOCIAL MEDIA, WHICH MATTERS THE MOST? INSIGHTS FROM MILLENNIALS LUXURY CONSUMPTION

Sukki Yoon, Virginia Vannucci, Lamberto Zollo, Riccardo Rialti
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372623
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.626
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
advertisingbrand communicationluxurymaterialismmoralitysocial media
Author
  • Sukki Yoon(Bryant University, RI, USA)
  • Virginia Vannucci(University of Florence, Italy)
  • Lamberto Zollo(University of Florence, Italy)
  • Riccardo Rialti(University of Florence, Italy)