KOREASCHOLAR

FACTORS INFLUENCING EFFECTS OF ONLINE BEHAVIORAL ADVERTISING: CENTERING AROUND THE ROLE OF PERSONAL INFORMATION COLLECTION & USAGE AGREEMENT

Namhyun Um, Sojung Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372624
Download
Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.627
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
online behavioral advertisingpersonal information collection & usage agreementpersonalizationonline privacy concern
Author
  • Namhyun Um(Hongik University, Republic of Korea)
  • Sojung Kim(Kyungpook National University, Republic of Korea)