KOREASCHOLAR

AN EXTENDED APPROACH OF CONCEPTUALIZING AND MEASURING THE PERCEPTION AND APPRAISAL OF LUXURY FASHION

Klaus-Peter Wiedmann
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372625
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.628
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
perception and appraisal of luxury fashionconscious und unconscious information processing and decision makingluxury fashion value associations
Author
  • Klaus-Peter Wiedmann(Leibniz University Hannover, Germany)