KOREASCHOLAR

DO PROMOTIONS INCREASE HEALTH? THE MODERATING ROLE OF SALES PROMOTION AMONG CONSUMERS’ PURCHASE AND EXERCISE BEHAVIORS

Seongsoo Jang, Hwang Kim, Vithala R. Rao
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372630
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.656-660
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
mobile exercise applicationoverjustificationsales promotionsexercise
Table Content
Introduction
 Conceptual Framework
 Empirical Analysis
 Discussion
 References
Author
  • Vithala R. Rao(Cornell Univeristy, USA)
  • Hwang Kim(The Chinese University of Hong Kong, Hong Kong)
  • Seongsoo Jang(Cardiff University, UK)