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ATTRIBUTES OF THE COUNTRY-OF-ORIGIN-IMAGE (COI) AS A PRODUCT DIFFERENTIAL IN FOREIGN MARKETS: THE CASE OF BEACHWEAR

Keila de Souza, Dinora Floriani, Mariana Suter, Venilton Reinert
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372632
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.663-668
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Country-of-Origin-Image (COI)differentialcompetitive advantageBrazilianess
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ABSTRACT
 References
Author
  • Keila de Souza(Univali - Universidade do Vale do Itajaí, Brazil)
  • Dinora Floriani(Univali - Universidade do Vale do Itajaí, Brazil)
  • Mariana Suter(University of Leeds, UK)
  • Venilton Reinert(Halmstad University, Switzerland)