KOREASCHOLAR

MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?

Elina Koivisto, Pekka Mattila
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372635
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
p.677
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
artmarketingluxury marketing
Author
  • Elina Koivisto(Aalto University School of Business, Finland)
  • Pekka Mattila(Aalto University School of Business, Finland)