KOREASCHOLAR

A BIBLIOMETRIC STUDY OF FEMALE PLUS SIZE CONSUMER CHALLENGE IN THE USA AND BRAZIL

Ana Julia Büttner, Marcelo Augusto Linardi, Suzane Strehlau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/372639
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Global Fashion Management Conference
2019 Global Fashion Management Conference at Paris (2019.07)
pp.681-694
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

In Brazil overwieght people represent 58,2%, in the USA 40% of women’s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don’t understand them.

Keyword
consumer behaviorfashionplus size
Table Content
ABSTRACT
 INTRODUCTION
 FRAMEWORK - FASHION, SELF-ESTEEM, WELL-BEING
  The choice of the database for the research
  Descriptive analysis of the sample basis
  Citations Analysis and studies tendence
 RESULTS AND ANALYSIS
 CONCLUSION
 REFERENCES
Author
  • Suzane Strehlau(ESPM, Brazil)
  • Marcelo Augusto Linardi(ESPM, Brazil)
  • Ana Julia Büttner(ESPM, Brazil)